Meta’s Open-Source AI Strategy Gains Traction as Llama Models Reshape Ecosystem

Meta Platforms' open-source approach to artificial intelligence is emerging as a disruptive force in the tech industry. While competitors like OpenAI monetize proprietary models, Meta's Llama family—from Llama 2 to the recently released Llama 4—is being woven into the global AI infrastructure through widespread adoption by developers and startups.

The strategy creates an embedded advantage that commercial rivals can't easily replicate. Thousands of applications now run on Llama's architecture, giving Meta indirect influence over AI's evolution without direct monetization. This contrasts sharply with walled-garden approaches from firms like Anthropic and OpenAI.

Industry observers note the long-term play: By commoditizing foundational models, Meta positions itself as the plumbing rather than the faucet—a subtle but potentially more durable FORM of market control. The approach mirrors successful open-source strategies in cloud computing and blockchain development.